grainger advertising

Your Story is King

Effective messaging is clear, concise and consistent. In the business world, "the message" is that transformative bit that makes your product, service and company relevant. And, like any important piece, understanding what makes you relevant is what provides the foundation for a compelling and persuasive message.

Messaging and Brand are Integrated

We communicate brand experience through a combination of visual references and language. To develop these reference points and to assemble our "Working Library", we utilize the "Brand Charrette." This rigorous charrette process provides the agency and client the tools to communicate effectively in an environment where direct competitors and tangential forces compete for our audience's attention and resources. This is the battle that must be won. And it is the reason that your company's message must be thoroughly evolved and repeated to a degree of redundancy until it flows with a natural ease.